Promos4Awareness has been known to feature many original not-for-profits as part of the website’s original vision to incorporate awareness into the community. Since the release of the new website at Promos4Awareness, we have been dedicated to adding new features which we firmly believe will please the dedicated and devoted readers. We are pleased to announce our newest feature “Not-For-Profit of the week” . This feature will bring you 1 new not-for-profit organization per week that we believe you should take a few seconds and read up on.

This week is the first week of the feature and we would like to introduce to you our first featured Not-For-Profit; Alex’s Lemonade Stand

Alex’s Lemonade Stand Foundation (ALSF) for Childhood Cancer is committed to finding a cure for all children with cancer. The foundation operates on the principle introduced by our founder Alexandra “Alex” Scott -  “when life hands you lemons, make lemonade.”

Alex’s Lemonade Stand Foundation first began in 2000, when a then 4-year-old cancer patient named Alex voiced a simple wish – she wanted to hold a lemonade stand to raise money to help “her doctors” find a cure for all kids with cancer. The idea was put into action when Alex held her very first lemonade stand on her family’s front lawn in July of that same year. For the next four years, despite her deteriorating health, Alex held an annual lemonade stand to raise money for childhood cancer research. Alex raised a great deal of money through her annual stands, but in the early months of 2004, she set what to some seemed like an unreachable goal – Alex wanted to raise $1 million. Though her health was failing, Alex was determined to reach her goal, and when her parents asked how she would do it, she just said – “if people all around the country hold lemonade stands and send in their money, I think I can do it.” Alex was right, and during the weekend of her last lemonade stand in her neighborhood, thousands of volunteers of all ages from all corners of the country held lemonade stands, propelling Alex and her cause to reach $1 million. Shortly following, on August 1, 2004 Alex ultimately lost her life to childhood cancer, but her legacy of hope continues to live on through volunteers young and old.

Our Mission

• To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.
• To encourage and educate others, especially children, to raise money for childhood cancer by holding their own Alex’s Lemonade Stands.
• To expedite the process of finding new cures and bringing them to children with cancer now.

Our Vision

• Alex’s Lemonade Stand Foundation shares the vision of its founder and creator, Alexandra “Alex” Scott – a cure for all children with cancer.